Case Study

Business Development Company Needed to Scale Beyond Its Founder

OSCROF - Logo

Case Study

Business Development Company Needed to Scale Beyond Its Founder

OSCROF - Logo

The Brief

The company had spent more than 20 years helping construction businesses grow, but much of its value existed as knowledge and methodology held by the founder.

This created a bottleneck. The business could only work closely with a limited number of clients at once because delivering the service relied heavily on the founder’s personal involvement.

The goal was to extract that intellectual property, turn it into a repeatable system and give the wider team a way to deliver the company’s methodology consistently. We mapped the existing processes, structured the underlying knowledge and designed an internal app prototype that could eventually allow the business to support significantly more clients without compromising the quality of its service.

What We Delivered

  • Strategic Plan

    • Market Research

    • Competitor Research

    • Product Features & Benefits

    • Development Team

    • Hardware Requirements

    • System Structures

  • Brand Identity

    • Logo Suite (Primary, Secondary, Submark)

    • Colour Palette

    • Typography

    • Brand Assets

    • Brand Guidelines

  • Design System

    • Custom Icons

    • Custom Font

    • Components

    • Hierarchy

  • Social Media Kit Design & Build

    • Social Media Covers

    • Ad Design

  • Website

    • Website Strategy & Design

    • Tablet & Mobile Friendly

    • Forms and enquiries

    • Copywriting

    • Photo & Video Editing

    • Content Management Structure

    • SEO & Schema Foundations

    • Analytics

  • Architecture Prototype

    • Systems Architecture

    • Database Architecture

    • Figma Prototype

    • 50 Pages

OSCROF - App Icon
OSCROF - Website
Toprail Scaffolding - Hi Vis
OSCROF - Brand Guidelines

The Brief

The company had spent more than 20 years helping construction businesses grow, but much of its value existed as knowledge and methodology held by the founder.

This created a bottleneck. The business could only work closely with a limited number of clients at once because delivering the service relied heavily on the founder’s personal involvement.

The goal was to extract that intellectual property, turn it into a repeatable system and give the wider team a way to deliver the company’s methodology consistently. We mapped the existing processes, structured the underlying knowledge and designed an internal app prototype that could eventually allow the business to support significantly more clients without compromising the quality of its service.

What We Delivered

  • Strategic Plan

    • Market Research

    • Competitor Research

    • Product Features & Benefits

    • Development Team

    • Hardware Requirements

    • System Structures

  • Brand Identity

    • Logo Suite (Primary, Secondary, Submark)

    • Colour Palette

    • Typography

    • Brand Assets

    • Brand Guidelines

  • Design System

    • Custom Icons

    • Custom Font

    • Components

    • Hierarchy

  • Social Media Kit Design & Build

    • Social Media Covers

    • Ad Design

  • Website

    • Website Strategy & Design

    • Tablet & Mobile Friendly

    • Forms and enquiries

    • Copywriting

    • Photo & Video Editing

    • Content Management Structure

    • SEO & Schema Foundations

    • Analytics

  • Architecture Prototype

    • Systems Architecture

    • Database Architecture

    • Figma Prototype

    • 50 Pages

OSCROF - App Icon
OSCROF - Website
Toprail Scaffolding - Hi Vis
OSCROF - Brand Guidelines

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