Case Study
Business Development Company Needed to Scale Beyond Its Founder

Case Study
Business Development Company Needed to Scale Beyond Its Founder

The Brief
The company had spent more than 20 years helping construction businesses grow, but much of its value existed as knowledge and methodology held by the founder.
This created a bottleneck. The business could only work closely with a limited number of clients at once because delivering the service relied heavily on the founder’s personal involvement.
The goal was to extract that intellectual property, turn it into a repeatable system and give the wider team a way to deliver the company’s methodology consistently. We mapped the existing processes, structured the underlying knowledge and designed an internal app prototype that could eventually allow the business to support significantly more clients without compromising the quality of its service.
What We Delivered
Strategic Plan
Market Research
Competitor Research
Product Features & Benefits
Development Team
Hardware Requirements
System Structures
Brand Identity
Logo Suite (Primary, Secondary, Submark)
Colour Palette
Typography
Brand Assets
Brand Guidelines
Design System
Custom Icons
Custom Font
Components
Hierarchy
Social Media Kit Design & Build
Social Media Covers
Ad Design
Website
Website Strategy & Design
Tablet & Mobile Friendly
Forms and enquiries
Copywriting
Photo & Video Editing
Content Management Structure
SEO & Schema Foundations
Analytics
Architecture Prototype
Systems Architecture
Database Architecture
Figma Prototype
50 Pages




The Brief
The company had spent more than 20 years helping construction businesses grow, but much of its value existed as knowledge and methodology held by the founder.
This created a bottleneck. The business could only work closely with a limited number of clients at once because delivering the service relied heavily on the founder’s personal involvement.
The goal was to extract that intellectual property, turn it into a repeatable system and give the wider team a way to deliver the company’s methodology consistently. We mapped the existing processes, structured the underlying knowledge and designed an internal app prototype that could eventually allow the business to support significantly more clients without compromising the quality of its service.
What We Delivered
Strategic Plan
Market Research
Competitor Research
Product Features & Benefits
Development Team
Hardware Requirements
System Structures
Brand Identity
Logo Suite (Primary, Secondary, Submark)
Colour Palette
Typography
Brand Assets
Brand Guidelines
Design System
Custom Icons
Custom Font
Components
Hierarchy
Social Media Kit Design & Build
Social Media Covers
Ad Design
Website
Website Strategy & Design
Tablet & Mobile Friendly
Forms and enquiries
Copywriting
Photo & Video Editing
Content Management Structure
SEO & Schema Foundations
Analytics
Architecture Prototype
Systems Architecture
Database Architecture
Figma Prototype
50 Pages




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