Case Study

Established Plumber Wanted Better Business Systems to Support Growth

AJ Plumber - Logo

Case Study

Established Plumber Wanted Better Business Systems to Support Growth

AJ Plumber - Logo

The Brief

AJ Plumbers was already a highly successful business generating strong revenue. The problem was that much of the value still sat with the owner rather than in a recognisable, transferable business.

The goal was to build the brand, website and systems around the company so it looked established, operated professionally and could eventually be sold as a stronger standalone asset.

What We Delivered


  • Brand Identity

    • Logo Suite (Primary, Secondary, Submark)

    • Colour Palette

    • Typography

    • Brand Assets

    • Brand Guidelines

  • Stationery Kit

    • Business Cards

    • Letterhead

  • Website

    • Website Strategy & Design

    • Tablet & Mobile Friendly

    • Forms and enquiries

    • Copywriting

    • Photo & Video Editing

    • Content Management Structure

    • SEO & Schema Foundations

    • Analytics

  • Business Systems

    • Xero Integrations

    • Branded Xero Docs

    • Xero Stripe Payment System

AJ Plumber - T-Shirt
AJ Plumber - Business Cards
AJ Plumber - Website
AJ Plumber - Accounting System

The Brief

AJ Plumbers was already a highly successful business generating strong revenue. The problem was that much of the value still sat with the owner rather than in a recognisable, transferable business.

The goal was to build the brand, website and systems around the company so it looked established, operated professionally and could eventually be sold as a stronger standalone asset.

What We Delivered


  • Brand Identity

    • Logo Suite (Primary, Secondary, Submark)

    • Colour Palette

    • Typography

    • Brand Assets

    • Brand Guidelines

  • Stationery Kit

    • Business Cards

    • Letterhead

  • Website

    • Website Strategy & Design

    • Tablet & Mobile Friendly

    • Forms and enquiries

    • Copywriting

    • Photo & Video Editing

    • Content Management Structure

    • SEO & Schema Foundations

    • Analytics

  • Business Systems

    • Xero Integrations

    • Branded Xero Docs

    • Xero Stripe Payment System

AJ Plumber - T-Shirt
AJ Plumber - Business Cards
AJ Plumber - Website
AJ Plumber - Accounting System

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